Shilpa Desai

DETAILS
A sampling of various print and digital products created for Department of Veterans Affairs, Veterans Experience Office. Responsible for creation of all templates, products and 508c.

ROLE
:: Project Lead :: Information Graphic Designer :: Visual Information Specialist :: Digital Designer :: Layout Designer

DESIGN SKILLS
:: Branding :: Concept :: Ideation:: Visualization :: Packaging :: 3D Design Application :: Illustration :: Image Optimization/Selection :: Page Layout

SOFTWARE SKILLS
:: Adobe Illustrator CC :: Adobe InDesign CC :: Adobe Photoshop :: Adobe Acrobat Pro :: Microsoft PowerPoint :: Microsoft Word :: Microsoft Excel

DETAILS
A sampling of a few print products created for FN America that have been publicly released via company and retail  websites by 2023 mid-year. Responsible for creation of all product typographic branding, packaging (not all featured since they are not released), sell sheets,
and product manuals.

ROLE
:: Information Graphic Designer :: Visual Information Specialist :: Digital Designer :: Layout Designer

DESIGN SKILLS
:: Branding :: Concept :: Ideation :: Visualization :: Packaging :: 3D Design Application :: Illustration :: Image Selection and Optimization :: Page Layout :: Vendor Negotiations

SOFTWARE SKILLS
:: Adobe Illustrator CC :: Adobe InDesign CC :: Adobe Photoshop CC :: Adobe Acrobat Pro :: Microsoft Office Suite

DETAILS
Branding ideation, drafts and mock designs for completed before November 2019. Most edited final released in April 2021. Military Health Systems Style Guide, Total Force Fitness Branding, Ask the Doctor Branding Print and Social Media.

ROLE
:: Information Graphic Designer :: Visual Information Specialist :: Digital Designer :: Layout Designer

DESIGN SKILLS
:: Branding :: Concept :: Ideation :: Visualization :: Research :: Illustration :: Image Optimization/Selection :: Design :: Layout

SOFTWARE SKILLS
:: Adobe Illustrator CC :: Adobe InDesign CC :: Adobe Photoshop :: Adobe Acrobat Pro :: :: Microsoft Office Suite

VIEWED AT
https://twitter.com/DoD_DHA
https://twitter.com/MilitaryHealth
https://www.facebook.com/DHAConnectedHealth/
https://www.facebook.com/pg/DefenseHealthAgency/
https://www.linkedin.com/company/defense-health-agency/

AWARD
Association Trends All Media Gold Award
Honor date: Feb 2019
Winner of the prestigious Association Trends All Media Gold Award for conference promotion package ‘Celebrating America’s Backyard’ created for the annual conference held in Indianapolis, September 2018

ROLE
:: Concept Designer :: Information Graphic Designer :: Visual Information Specialist :: Digital Designer :: Layout Designer

DESIGN SKILLS
:: Branding :: Concept :: Ideation :: Visualization :: Illustration :: Image selection and Optimization :: Page Layout :: Vendor Negotiations

SOFTWARE SKILLS
:: Adobe Illustrator CC :: Adobe InDesign CC :: Adobe Photoshop :: Adobe Acrobat Pro :: Microsoft Office Suite

IMAGES
:: Original compositions :: A combination of original and stock images

VIEW REPORTS AT:
https://www.nrpa.org/publications-research/research-papers/

ROLE
:: Information Graphic Designer :: Visual Information Specialist
:: Publication Designer :: Layout Designer

DESIGN SKILLS
:: Concept :: Ideation :: Visualization :: Publication :: Illustration :: Design :: Page Layout :: Publication

SOFTWARE SKILLS
:: Adobe InDesign CC :: Adobe Illustrator CC :: Adobe Photoshop CC :: Adobe Acrobat Pro :: Microsoft Office Suite

Campaigns conceptualized and designed for NRPA. Discover July, Family Health and Fitness Day, Parks for Pollinators (in partnership with Scotts Miracle Grow), SMALLFOOT Scavenger Hunt (in partnership with Disney), Giving Tuesday (in partnership with Coca Cola).

ROLE
:: Concept Designer :: Visual Information Specialist :: Illustrator

DESIGN SKILLS
:: Concept :: Ideation :: Visualization :: Illustration :: Publication :: Design

SOFTWARE SKILLS
:: Adobe InDesign CC :: Adobe Illustrator CC :: Adobe Photoshop CC :: Adobe Acrobat Pro :: Microsoft Office Suite

IMAGES
:: Original compositions :: A combination of original and stock images

Videos created for the Research Department along with branding and collateral for the same. Economic Impact of Parks, CPRA Certification and NRPA Live Learning Online.

ROLE
:: Visual Information Specialist :: Media Designer :: Graphic Designer

DESIGN SKILLS
:: Concept :: Ideation :: Visualization :: Video :: Design :: Research

SOFTWARE SKILLS
:: Adobe Spark :: Adobe Photoshop CC:: Adobe Illustrator CC :: Adobe InDesign CC :: Adobe Acrobat Pro :: Microsoft Office Suite

ROLE
:: Visual Information Specialist :: Branding Strategist :: Graphic Designer

DESIGN SKILLS
:: Concept :: Ideation :: Visualization :: Publication :: Illustration :: Design

SOFTWARE SKILLS
:: Adobe InDesign CC :: Adobe Illustrator CC :: Adobe Photoshop CC :: Adobe Acrobat Pro :: Microsoft Office Suite

DETAILS
Original illustrations of Virginia Backyard Birds, Profiles of Senior Leadership and Logos designed.

ROLE
:: Illustrator :: Visual Information Specialist :: Graphic Designer

DESIGN SKILLS
:: Concept :: Ideation
:: Visualization :: Illustration :: Design

SOFTWARE SKILLS
:: Illustrator :: Acrobat

DETAILS
A sampling of ProBono projects completed for various clients.
Clients: Endeavor Therapeutic Horsemanship (Marketing Material) , Pebbles of Hope (Marketing Material), American Hort (Book Design), 2018 Wall Calendar, A Daring Journey to Freedom (Book Design, Map Design)

ROLE
:: Art Director :: Designer :: Production Manager

PROJECT
:: Art Direction :: Marketing Material :: Photography :: Concept Design :: Layout Design :: Publication Design 

DESIGN SKILLS
:: Photography :: Concept :: Ideation :: Visualization :: Page Layout :: Design :: Printing and Production

SOFTWARE SKILLS
:: Adobe InDesign CC :: Adobe Illustrator CC :: Adobe Photoshop CC :: Adobe Acrobat Pro :: Microsoft Office

• All original photographs

DETAIL
GTAS: Original concept and prototype for a mobile application ‘Go To After School (GTAS)’.  Driven by empathy-based inquiry and research, human-centered design approach, persona mapping, sorting, storyboarding, user experience studies, site architecture, prototyping and finally, product development.

trint.me: Concept and prototype for a mobile application ‘trint.me’ Design development for original App, Website, marketing and collateral material. Rebranded to the teal, blue and crimson colors later in the process of development.

ROLE
:: User Experience :: User Interface
:: Application Designer :: Design Research
:: Requirement Gathering :: Process
:: Development

DESIGN SKILLS

Concept :: Ideation:: Visualization :: Design
:: Illustration :: Application Design

SOFTWARE SKILLS

:: InVison :: Sketch :: Craft
:: Adobe Illustrator CC :: Adobe Photoshop CC

ROLE
:: Branding Specialist :: Designer
:: Illustrator :: Production Manager

PROJECT
:: Branding Strategy

DESIGN SKILLS
:: Concept :: Ideation
:: Visualization :: Design

SOFTWARE SKILLS
:: Illustrator :: Acrobat

• All original ideas and illustrations